Purchase Answer

Assume you are planning to open an ice cream shop on campus. There are currently no ice cream shops within three miles of your campus. You are deciding between leasing space in the student center or opening a stand-alone shop on the outskirts of campus. You recently surveyed just over 400 university students to identify their preferences. The table on page 413 contains the results Write a marketing report that includes your survey objectives, methodology, findings, and conclusions. Also, provide your related marketing recommendations