1 Consider the key players in tourism planning and management and
produce a table that summarizes the key roles of each player.
2 Consider how the key players in tourism planning and management
are able to interact with each other in a formal context. What obstacles
exist in relation to both formal and informal interaction between the
key players?
3 How influential are the media in tourism?
4 Consider a location that you know well that has been used by the media
in terms of a TV programme, film or radio production. How has this
been exploited for tourism purposes and what further could be done?
What are the potential issues, resulting from the media's involvement
in promoting specific locations for tourism?
5 Conduct a group debate with the motion 'Tourists comprise the single
most important players in tourism planning and management'.
